Our Identification as members of the Defence Community is vital. In today’s Defence Community we are coming together as a network closer than ever in the era of Social Media and the conclusion of major operations in the Middle East. With the wind down of deployments, service members are exiting the ADF and looking for new opportunities, new pursuits and careers. Coming from a culture of teamwork and mateship we are looking to continue the same values in our chosen fields

Keeping up with the Competition

Posted by Simon Payne on October 3, 2016
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Category: Uncategorized
  Although your customers should be your business’ primary focus, it’s also important to understand who your competitors are. It’s likely that there are companies operating close by who offer the same or similar services to your business. What sets you apart? To set yourself apart from your competition, you must research who your competitors are and learn how they measure up to your company. From there, you can take better, more educated steps toward

Staying true to your brand identity

Posted by Simon Payne on September 25, 2016
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Category: Uncategorized
  Brand identity is a complex thing, composed of personality, character and values. Creating a brand and staying consistent takes a fair amount of time, effort and gusto as it is essential to your company’s long-term success. Whether you’re just getting started or you’ve been around for a while, it’s never too late to give your brand a little TLC. In order to create a successful and thriving brand identity, here are four steps that will
There are many moving parts to a successful trade show. Planning, promotion and displays all have one common denominator; print materials. Planning for a trade show should start at least three months prior. This guarantees that all the moving parts will come together in time. Promoting your upcoming trade show should be a top priority. Without promotion, your target audience won’t know to come visit. During the trade show, your display can make or break your success. Use

How current is your Business Card?

Posted by Simon Payne on September 12, 2016
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Category: Uncategorized
  Since the internet is now such an integral part of many careers and general business, it makes sense that social media channels are used as a new sort of business card or brand by which we represent ourselves. But does the rise of LinkedIn and online portfolios mean the death of the “old fashioned” printed business card? Not at all! Business cards have now become less of a way to share contact information and more
  Running a small business likely means that your finances are a little tighter than it would be leading a larger entity. Don’t fall into the error of thinking your money set aside for marketing can be used in other areas of the budget. Planning marketing promotion can be limited when it comes to a small budget, but on the bright side – it’s not impossible. You just must play your planning cards right and
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