Running a small business likely means that your finances are a little tighter than it would be leading a larger entity. Don’t fall into the error of thinking your money set aside for marketing can be used in other areas of the budget.
Planning marketing promotion can be limited when it comes to a small budget, but on the bright side – it’s not impossible. You just must play your planning cards right and make calculated choices when it comes to how and where you will promote your business.
Using print media to market your business to the community is a great idea because it is affordable, meaning your small budget will go the distance. I have thought of a few of the best ways to get started.
1. Create and utilise Business Cards
When someone has your business card, it is most likely that you met them face to face and handed a card to them. Making physical rather than digital connections with potential customers is important for small businesses, so the next time you go to a networking event, be prepared by having business cards printed with your business’ name, address and contact information to hand out.
2. Offer Loyalty Cards
Customer loyalty programs are simple but powerful tools to keep customers coming back and grow your customer base. Using some form of loyalty card with your logo on it is a great idea for small businesses. Studies have shown up to 65% of businesses that have a customer loyalty program have found that the programs earn the business more money than it took to create. A loyalty card will be a great promotion for your business that your customers will carry around. Plus, it helps create repeat customers.
3. Posters and Banners
Posters and banners are awesome advertising options for small businesses because they are extremely cost effective. Printed once and hung either in your store windows or placed around town, banners and posters are one of the most noticeable forms of promotion. Posters also offer flexible design and material options.
4. Advertise Locally
This technique works well! Especially well in small communities where the local newspaper and community magazines are still widely read. Though the internet has become a primary place for people to find their news, studies have shown that two thirds, or about 65 percent, of residents living in suburbia regularly read local community newspapers and magazines. If your business services a rural area or small community, chances are the local newspaper is widely read. Running an ad in the local newspaper, or community magazine is worth your time and money.
5. Get in contact to discuss strategies!
The last step in this process is getting in contact with the me about what possibilities can work for your business and compare our affordable ideas. We will explore the varieties of options and a creative vision. Imagine what is possible for your awesome business or organisation!
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